Ethical conduct is very important to us, and we actively source and promote ethically produced goods where at all possible. All of the suppliers we use conform to recognised trading practices and labour laws in their countries of operation, and furthermore we wholeheartedly support the aims of the Fairtrade Foundation and their peers.

We constantly strive to identify and support brands who are pushing the boundaries of ethical and ecoconscious apparel, and who exemplify the ethos of 'Style with Conscience'.


The FAIRTRADE mark means that ingredients in the product have been produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards. The standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.

For more information about FAIRTRADE Principles visit fairtrade.org

GOOD NEWS: Look out for the FAIRTRADE Mark on many of our products!

Worldwide Responsible Accredited Production (WRAP) requires that all production is made under lawful, humane and ethical conditions with all due adherence to environmentally conscious production methods. Regular independent monitoring by acknowledged testing authorities ensures that standards are maintained throughout the production process.

For more information about WRAP's Principles visit wrapcompliance.org

GOOD NEWS: Look out for the WRAP Logo on many of our products!

The Fair Labor Association (FLA) strives to establish best practices for respectful and ethical treatment of workers, and in promoting sustainable conditions through which workers earn fair wages in safe and healthy workplaces. Participating companies are eligable for FLA accreditation after a three-year period during which the FLA verifies their compliance with its workplace code of conduct requirements.

For more information about the FLA Code of Conduct visit fairlabor.org

GOOD NEWS: Look out for the FLA Logo on many of our products!

Fair Wear Foundation (FWF) is an independent, non-profit organization striving to improve working conditions in the textile industry. FWF verifies that member companies implement the Code of Labour Practice along their supply chain, and checks compliance by monitoring audits and remediation efforts.

For more information about the Fair Wear Code of Labour Practice visit fairwear.org

GOOD NEWS: Look out for the Fair Wear Logo on many of our products!

Organic products contain no GM material, and certified farmers strive to produce crops from a balanced living soil without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Strict regulations place a strong emphasis on protecting the environment and define the standards to which farmers must adhere.

GOOD NEWS: Look out for the Organic Logo on many of our products!

The Global Organic Textile Standard (GOTS) was developed through collaboration by leading standard setters with the aim of defining requirements that are recognised world-wide and that ensure the organic status of textiles from harvesting of the raw materials through environmentally and socially responsible manufacturing all the way to labelling in order to provide credible assurance to the consumer.

For more information on Organic Certification visit GOTS

GOOD NEWS: Look out for the GOTS Logo on many of our products!

Regenerated Cotton is the latest innovation in fabric technology and manufacture. The yarn is derived from cotton waste from the cutting room, which is normally destined for landfill. Instead, the offcuts or ‘clips’ are collected and sorted by colour, shredded down, mixed with polyester, and then spun into yarn, ready to be knitted and woven.

The benefits of using this technology are:
• There is no need for further dying, reducing chemical waste entering the environment
• Reduces the amount of waste going to landfill
• Avoids the CO2 emissions associated with growing and processing new cotton
• Reduces the amount of land needed to grow the cotton

In comparison to Virgin Cotton, Regenerated Cotton saves (per 1 tonne):
• 8 litres of water
• 25kg chemicals
• 25Kw/h of energy
• 2 Litres of waste water in the growing process
• 05m2 of cotton growing land

GOOD NEWS: Look out for the Regenerated Cotton Logo on our products!

Products carrying the SALVAGE symbol are made from 100% recycled materials! Cuttings from organic cotton textile production are collected, shredded and turned back into soft cotton fibres. Next, fibres made from recycled plastic bottles are added to obtain the cotton/polyester blend, and the blended fibres are spun into fine yarn to make the fabric.

GOOD NEWS: Look out for the SALVAGE Logo on our products!

Products carrying the FAIR SHARE symbol carry a small price premium that is passed directly on to the garment workers in India towards their Living Wage. Adding a few pence to the cost of a T-shirt will result in a significant increase in the wages of the poorest workers at the factory in India. A small change makes a big difference!

GOOD NEWS: Look out for the FAIR SHARE Logo on our products!

Products carrying the EARTHPOSITIVE symbol are produced exclusively from organic Indian cotton. EarthPositive clothing is made in facilities powered by green renewable energy generated from wind and solar power. The carbon footprint of these products has been reduced by around 90%!

GOOD NEWS: Look out for the EARTHPOSITIVE Logo on our products!

We are based on the coast of Cardigan Bay in rural Mid Wales with a backdrop of unspoiled hills and mountains. Environmental issues have long been important to us, therefore it is part of our Environmental Policy to use Phthalate free Environmentally friendly inks. We also offer Certified Organic garments wherever we are able.


Recycling: It is company policy to cut out waste and recycle whenever possible. All incoming boxes are reused for despatching outgoing orders. We also often reuse boxes supplied to us by local companies who would otherwise have to have them taken away to be processed for recycling.

Bagging: From the 18th June 2018 we are waging war on single-use plastics! We therefore will no longer be individually bagging garments unless customers specifically request it (for which there will be an additional charge of 6p per bag). Garments will still be individually folded as standard. Large orders of 100+ tee shirts will be packed in bundles of 10. An alternative option for smaller tee shirt orders is to have them individually rolled - just ask us! Help us reduce plastic waste and say no to bags!

At Genesis UK.Com LTD we understand that privacy is very important to our customers. We take our customers’ right to maintain their privacy extremely seriously, and are committed to protecting the personal information they share with us. We believe our customers have the right to be informed about how we protect and use their data, and more importantly how we don’t misuse or share their data. Please view our privacy policy below for more details.


Your data
When you become a customer of Genesis UK.Com LTD the personal information you provide us with is essential in order to communicate with you and properly execute both your initial enquiry and subsequent order(s). The personal information we require is minimal and usually restricted to basic contact details such as name, job title, postal address, telephone number and email address.


How your data is stored
It is necessary to keep a digital record of the information you provide us with, so that we may serve you quickly and efficiently at any time. This information is stored on a bespoke customer database housed on our secure server. This information is accessible only by Genesis UK.Com LTD employees.


How your data is used
The information you provide is used solely for the specific purpose of conducting our direct business with you. In the event that you call or email us with an enquiry or order, your data is accessed by our office staff. If you are unable to deal directly with your usual contact at Genesis UK.Com LTD, other members of office staff will be able to access your records so that they can assist you.


How your data is protected
The customer information we hold is never directly accessed by anyone outside of the employ of Genesis UK.Com LTD. Your data is never shared with third parties for the purposes of data collection, marketing or sales. Your information would only be made available to third parties external to Genesis UK.Com LTD for the specific purpose of carrying out your order e.g. parcel couriers, or in the event that goods are shipped directly to you from an external partner supplier. In this case minimal identifying information will be provided to the third parties, sufficient enough to deliver your goods to the correct contact at your specified delivery address, and a telephone number to communicate with you if necessary during delivery.


Data retention and deletion
Naturally we retain all customer profiles which we deem recent and active, to facilitate seamless ongoing supply of service. We periodically audit the information we hold at Genesis UK.Com LTD and delete outdated customer profiles which have fallen out of use. Similarly, we would also seek to remove specific contacts from customer profiles where those contacts no longer work within the organisation. We appreciate customers’ assistance with the latter.


Your rights
The customer data Genesis UK.Com LTD holds is by consent of you, our client. The information we hold is almost always provided directly by you. (Any supplemental information we hold may be derived from publicly accessible websites where a crucial information deficit existed i.e. a telephone number, email address, postcode or other important information was absent.) If you would prefer that Genesis UK.Com LTD no longer holds your information on our customer database we will happily comply with a deletion request. This would only be practicable however, where there is no longer an active supplier/customer relationship ongoing, or anticipated.


Direct marketing
Your contact information may be used by Genesis UK.Com LTD outside of a live enquiry/order in the occasional pursuit of direct marketing by us. We typically restrict this marketing to an annual or biennial brochure, and we may intermittently supplement this with focussed special interest flyers. We understand that receiving marketing when it is not applicable is irritating, and we only send marketing which we deem helpful to our customers. We do not undertake email, telephone or text marketing campaigns.
In the event that you decide you would rather not receive postal brochures or flyers from Genesis UK.Com LTD, please feel free to contact us directly and let us know. We have the advantage of a direct phone line to our office staff, and a quick phone call is sufficient to make us aware of your preferences. We will then happily flag your profile as ‘no-marketing required’ and you will no longer receive our brochure or flyers.