Ethical conduct is very important to us, and we actively source and promote ethically produced goods where at
all possible. All of the suppliers we use conform to recognised trading practices
and labour laws in their countries of operation, and furthermore we wholeheartedly support the
aims of the Fairtrade Foundation
and their peers.
We constantly strive to identify and support brands who are pushing the boundaries of ethical and ecoconscious apparel, and who exemplify the ethos of 'Style with Conscience'.
mark means that ingredients in the product have been produced by small-scale farmer organisations or plantations
that meet Fairtrade social, economic and environmental standards. The standards include protection of workers’ rights and the
environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.
For more information about FAIRTRADE Principles visit
GOOD NEWS: Look out for the FAIRTRADE Mark on many of our products!
Worldwide Responsible Accredited Production (WRAP)
requires that all production is made under lawful,
humane and ethical conditions with all due adherence to environmentally
conscious production methods. Regular independent monitoring by acknowledged
testing authorities ensures that standards are maintained throughout the
For more information about WRAP's Principles visit
GOOD NEWS: Look out for the WRAP Logo on many of our products!
The Fair Labor Association (FLA)
strives to establish best practices for respectful and ethical treatment of workers,
and in promoting sustainable conditions through which workers earn fair wages in safe and healthy workplaces.
Participating companies are eligable for FLA accreditation after a three-year period during which the FLA
verifies their compliance with its workplace code of conduct requirements.
For more information about the FLA Code of Conduct visit
GOOD NEWS: Look out for the FLA Logo on many of our products!
Fair Wear Foundation (FWF)
is an independent, non-profit organization striving to improve working conditions in the textile industry.
FWF verifies that member companies implement the Code of Labour Practice along their supply chain, and checks compliance by monitoring audits and remediation efforts.
For more information about the Fair Wear Code of Labour Practice visit
GOOD NEWS: Look out for the Fair Wear Logo on many of our products!
products contain no GM material, and certified farmers strive to produce crops from a balanced
living soil without the use of any synthetic agricultural chemicals such as fertilizers or pesticides.
Strict regulations place a strong emphasis on protecting the environment and define the standards to which farmers must adhere.
GOOD NEWS: Look out for the Organic Logo on many of our products!
The Global Organic Textile Standard (GOTS)
was developed through collaboration by leading standard setters with the aim of defining requirements that are recognised
world-wide and that ensure the organic status of textiles from harvesting of the raw materials through environmentally and socially responsible manufacturing all the way
to labelling in order to provide credible assurance to the consumer.
For more information on Organic Certification visit
GOOD NEWS: Look out for the GOTS Logo on many of our products!
is the latest innovation in fabric technology and manufacture. The yarn is derived from cotton waste from the cutting room, which is normally destined for landfill.
Instead, the offcuts or ‘clips’ are collected and sorted by colour, shredded down, mixed with polyester, and then spun into yarn, ready to be knitted and woven.
The benefits of using this technology are:
• There is no need for further dying, reducing chemical waste entering the environment
• Reduces the amount of waste going to landfill
• Avoids the CO2 emissions associated with growing and processing new cotton
• Reduces the amount of land needed to grow the cotton
In comparison to Virgin Cotton, Regenerated Cotton saves (per 1 tonne):
• 8 litres of water
• 25kg chemicals
• 25Kw/h of energy
• 2 Litres of waste water in the growing process
• 05m2 of cotton growing land
GOOD NEWS: Look out for the Regenerated Cotton Logo on our products!
Products carrying the SALVAGE
symbol are made from 100% recycled materials!
Cuttings from organic cotton textile production are collected, shredded and turned back into soft cotton fibres.
Next, fibres made from recycled plastic bottles are added to obtain the cotton/polyester blend,
and the blended fibres are spun into fine yarn to make the fabric.
GOOD NEWS: Look out for the SALVAGE Logo on our products!
Products carrying the FAIR SHARE
symbol carry a small price premium that is passed directly on to the garment workers in India towards their Living Wage.
Adding a few pence to the cost of a T-shirt will result in a significant increase in the wages of the poorest workers at the factory in India.
A small change makes a big difference!
GOOD NEWS: Look out for the FAIR SHARE Logo on our products!
Products carrying the EARTHPOSITIVE
symbol are produced exclusively from organic Indian cotton.
EarthPositive clothing is made in facilities powered by green renewable energy generated from wind and solar power.
The carbon footprint of these products has been reduced by around 90%!
GOOD NEWS: Look out for the EARTHPOSITIVE Logo on our products!